Sfide
Before Xoxoday, Borderless Access faced several challenges in their survey rewarding process:
- Lengthy Procurement and Disbursement Time: Borderless Access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers, and then another 1 week for voucher aggregation and disbursement.
- Lack of Instant Gratification: The waiting time between survey completion by panelists and receiving rewards was significant, leading to a lack of instant gratification, which could impact qualitative and quantitative survey responses.
- Inefficient Operations: Borderless Access needed a holistic approach to streamline their survey rewarding needs and reduce the operational lead times between incentives redemption and delivery.
Soluzione
Borderless Access implemented several Xoxoday products to streamline their survey rewarding process:
- API for Automated Reward Delivery: Xoxoday's tech team worked with Borderless Access to build APIs for auto-triggering incentives in real-time after approval, based on triggers like survey completion. These APIs are backed by advanced security controls, warning triggers, thresholds, and limits, enabling Borderless Access to set monthly budgets and quotas, resulting in 16% savings on incentives.
- Global Catalogue with Localized Rewards: With Xoxoday's global catalogue of 21,000+ rewards choices in 100+ countries, Borderless Access could target panellists with the right incentives, such as cash-based options for Tier 2 and 3 cities and e-commerce rewards for Tier 1 city panellists, boosting response rates and quality.
- Reporting Dashboard: Xoxoday's reporting dashboard provided Borderless Access with clear visibility into daily redemption volume and the number of rewards sent, helping them optimize future campaigns.
By implementing these Xoxoday products, Borderless Access significantly reduced procurement time, accelerated reward delivery, automated processes, improved security, gained visibility and control over spending, and offered localized rewards to panelists, leading to operational efficiencies and cost savings.
Risultati
The implementation of Xoxoday's platform has led to significant improvements for Borderless Access:
- Diminuzione del 90% del tempo speso per l'approvvigionamento e la distribuzione delle ricompense dopo il completamento del sondaggio.
- Cut down the daily redemptions backlog from 8 weeks to 2 weeks for instant vouchers available on the platform.
- Aiming to process vouchers instantly on a daily basis with API integration.
- Estimated savings of 1cr+ in a year due to Xoxoday's fully managed platform and efficient customer support.
Xoxoday and Borderless Access have been working together for almost 5 years, and Xoxoday is currently in the process of integrating automated APIs within Borderless Access's internal system to further improve security, introduce thresholds and budgets, and optimize the rewarding processes, cutting operational costs and time by 36 hours per week and enabling daily procurement and delivery of rewards without any delays.
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