NFX Digital ist ein Unternehmen für Daten und digitales Marketing, das die Verbraucher- und Marktforschungslandschaft in Indien auf den Kopf stellt. Durch die Verknüpfung von digitaler Innovation und menschlicher Psychologie gewinnt das Unternehmen Erkenntnisse über Kunden. Auf diese Weise versuchen sie, die Kluft zwischen Marken und Menschen zu überbrücken. Ihre Lösungen werden von Adytude unterstützt, Indiens größter Verbraucherforschungsmaschine mit 9.00.000 Bewertungen von 1.10.000 Nutzern in 40 indischen Städten, Tendenz steigend.
NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.
NFX Digital evaluated Xoxoday's rewarding solution and chose to partner with them for several reasons.
NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls. It enabled NFX Digital to streamline their rewarding process and focus on their core business functions of conducting surveys. It leveraged Xoxoday in the following ways :
The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency.