Adsyndicate, an independent advertising agency used Zapier and Xoxoday integration to automate and reward the participants attending their virtual events.

Adsyndicate, an independent advertising agency used Zapier and Xoxoday integration to automate and reward the participants attending their virtual events.

Challenges

Sandisk (Western Digital), a leading brand in flash memory products, was launching a wireless digital charger, the first of its kind. Their agency, Adsyndicate, faced several challenges in organizing a successful virtual press launch event during the pandemic.

  • Inability to host a physical press launch due to the pandemic.
  • Need for an engaging virtual platform to showcase product demos and information.
  • Requirement for an out-of-the-box solution to incentivize and reward virtual attendees.
“Xoxoday can provide an amazing brand experience, especially when it comes to digital events.” “Xoxoday can provide an amazing brand experience, especially when it comes to digital events.” 

Adsyndicate, an independent advertising agency used Zapier and Xoxoday integration to automate and reward the participants attending their virtual events.

We were impressed with their vast holistic catalog. I also found it very easy to set up integrations with the tools that I already use.” 

Sandesh
Adsyndicate

Challenges

Sandisk (Western Digital), a leading brand in flash memory products, was launching a wireless digital charger, the first of its kind. Their agency, Adsyndicate, faced several challenges in organizing a successful virtual press launch event during the pandemic.

  • Inability to host a physical press launch due to the pandemic.
  • Need for an engaging virtual platform to showcase product demos and information.
  • Requirement for an out-of-the-box solution to incentivize and reward virtual attendees.

Adsyndicate, used Zapier and Xoxoday integration to automate reward for the participants attending their virtual events.

With Xoxoday’s unique digital rewards system and a near 100% redemption rate helped Adsyndicate drive engagement and bring in more value to the business.

“Xoxoday can provide an amazing brand experience, especially when it comes to digital events.” 
We were impressed with their vast holistic catalog. I also found it very easy to set up integrations with the tools that I already use.” 
Sandesh
Adsyndicate

About 
Adsyndicate

Adsyndicate is a 25-year-old young, large, and independent advertising agency that helps brands across different domains to create monumental and memorable campaigns. They have worked with several industries including print, digital, OOH (Out of Home Advertising), events, films, and more, to help them navigate to a fast-moving digital & innovation landscape.

Industry:
ITeS / SaaS / Startups
Region:
India
Use case:
Consumer Rewards
Features used:
Zapier Integration, Reward Marketplace
“Xoxoday can provide an amazing brand experience, especially when it comes to digital events.” 
We were impressed with their vast holistic catalog. I also found it very easy to set up integrations with the tools that I already use.” 
Sandesh
Adsyndicate

Challenges

Sandisk (Western Digital), a leading brand in flash memory products, was launching a wireless digital charger, the first of its kind. Their agency, Adsyndicate, faced several challenges in organizing a successful virtual press launch event during the pandemic.

  • Inability to host a physical press launch due to the pandemic.
  • Need for an engaging virtual platform to showcase product demos and information.
  • Requirement for an out-of-the-box solution to incentivize and reward virtual attendees.

Solution

Adsyndicate partnered with Xoxoday, to devise an ingenious strategy for engaging the virtual audience.

  • Set up a virtual cafeteria for attendees, creating an interactive experience.
  • Integrated Xoxoday's platform with Zapier to automate complex rewarding workflows.
  • Participants received exclusive brand vouchers (INR 500-1000) upon clicking 'Hotspots' in the virtual cafe.
  • Attendees could redeem rewards from a vast catalog of 21,000+ options across 75+ countries.
  • Distributed over 100 unique rewards, ensuring the success of the virtual press meet.

Results

Adsyndicate believes that virtual events can help create a memorable, unforgettable experience to not just have remote interactions but also to help participants feel like they are face-to-face. Besides this, the unique digital rewards system and a near 100% redemption rate helped them drive engagement and bring in more value to the business. 

They are looking forward to engaging with Xoxoday in several upcoming events. They also believe that digital offerings can be tied to metrics such as event registrations, engagement rates, lead generation, etc., and can help organizers make the event a big success.