أوتوم للأبحاث والاستشارات هي شركة أبحاث سوق تركز على مساعدة العملاء من الشركات على اكتساب رؤى مهمة حول سلوكيات عملائهم ورغباتهم واحتياجاتهم. تتيح هذه الأفكار اتخاذ قرارات ناجحة بملايين الدولارات في كل من التسويق وتطوير المنتجات الجديدة. نجحت أوتوم للأبحاث والاستشارات في إجراء أكثر من 300 استطلاع في أسواق متنوعة لأنواع مختلفة من الصناعات ، من السلع الاستهلاكية إلى التكنولوجيا والرعاية الصحية وغيرها.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
وشملت التحديات الأخرى ما يلي:
هذه المرة ، عندما كان على براين جمع رؤى من لجنة منسقة مقرها أمريكا الشمالية مكونة من 200 محترف لتحديد دورة تدريبية جديدة ، قرر الانتقال إلى منصة مكافآت آلية ورقمية يمكنها:
With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.
Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.