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Ottum mengotomatiskan sistem hadiah surveinya dengan integrasi Xoxoday Plum dan SurveyMonkey.
5X
peningkatan tingkat respons survei
12 jam
disimpan dalam pengiriman hadiah manual
$1000
Menghemat biaya kampanye
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Ottum Research & Consulting adalah perusahaan riset pasar yang berfokus untuk membantu klien korporat mendapatkan wawasan penting tentang perilaku, keinginan, dan kebutuhan pelanggan mereka. Wawasan ini memungkinkan keputusan jutaan dolar yang sukses dalam pemasaran dan pengembangan produk baru. Ottum Research & Consulting telah berhasil melaksanakan lebih dari 300 survei di pasar yang beragam untuk berbagai jenis industri, mulai dari barang konsumsi hingga teknologi, perawatan kesehatan, dan lainnya.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
Tantangan lainnya termasuk:
Kali ini, ketika Brian harus mengumpulkan wawasan dari panel 200 profesional yang berbasis di Amerika Utara yang dikuratori untuk menentukan kursus pelatihan baru, dia memutuskan untuk beralih ke platform penghargaan otomatis dan digital yang dapat:
With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.
Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.
