Engaging customers in every stage of their lifecycle is now more important than ever. However, marketing leaders face several challenges like the ever increasing digital noise in prospect engagement, the need to engage them across multiple channels effectively, dropping registrations, sign-ups and conversions, etc.

The integration between Xoxoday Plum and other business critical software enables organisations to engage prospects and customers with personalised rewards, incentives, gift cards, etc. What’s more, businesses can create custom triggers to track user behaviour and instantly reward them on completing specific actions.

Know more about how Xoxoday Plum can help drive better consumer behaviours using rewards across the AIDA model.