Freshworks Inc. is a well-known SaaS platform that recently made it to the headlines for its debut on the NASDAQ Stock Exchange. With this, it became the first ever Indian SaaS business to list on the U.S. bourse.
Fundada en 2010, Freshworks se dedica a la creación de soluciones de software de vanguardia que facilitan y agilizan a las empresas el deleite de sus empleados y clientes. Fieles a su marca, adoptan un enfoque "fresco" a la hora de diseñar y ofrecer software como servicio que no solo es asequible y rápido de implementar, sino también fácil para los usuarios finales.
The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:
Freshworks implemented Xoxoday's robust rewards platform, leveraging Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, and it’s extensive global rewards catalogue of 21,000+ options across 75+ countries. These features helped Freshworks:
Xoxoday's gift engine, Zapier integration, and custom landing pages with creative CTAs helped Freshworks run effective marketing campaigns and capture leads effectively.
Xoxoday’s robust rewards platform met the multiple needs of Freshworks perfectly. They utilised our Zapier integration to set up custom workflows to reward their customers seamlessly and in less time.
Freshworks has distributed 500+ reward vouchers across multiple locations using Xoxoday's platform. Moving forward, they plan to: