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Glosario de términos de marketing
Ver glosariosMerchandise Rewards
Merchandise rewards refer to tangible goods or products offered as incentives or recognition in loyalty programs, corporate recognition initiatives, or employee engagement strategies. These rewards range from branded company items to high-end electronics, and are designed to motivate and engage participants by offering desirable, physical tokens of appreciation.
¿Qué son los premios a la mercancía?
Las recompensas de productos son un tipo de programa de incentivos en el que los usuarios ganan puntos, millas o créditos que pueden canjear por productos físicos. Estos productos suelen elegirse de un catálogo o de una plataforma en línea ofrecida por el proveedor del programa.
¿Cuáles son las características de los programas de recompensa de mercancías?
He aquí algunas características clave de los programas de recompensas para mercancías:
- Earning rewards: Users can accumulate points or credits through various activities depending on the program. This could include making purchases, completing tasks, achieving milestones, or simply logging in regularly.
- Product selection: Merchandise reward programs offer a variety of products for redemption. This can range from small, everyday items like accessories or home goods to larger, more valuable items like electronics or even travel packages.
- Program providers: Merchandise rewards programs can be offered by various entities, including:
- Companies: Businesses might use merchandise rewards to incentivize employees for sales performance, loyalty programs for customers, or encourage participation in marketing campaigns.
- Financial institutions: Banks or credit card companies might offer merchandise rewards programs linked to credit card use or account activity.
- Programas de fidelización: Los programas de fidelización independientes podrían especializarse en recompensas de mercancía, permitiendo a los usuarios acumular puntos de varios minoristas o marcas participantes.
¿Cuáles son los inconvenientes de las recompensas de mercancía para los clientes?
Los programas de recompensas pueden ser una buena forma de incentivar a los clientes, pero también tienen algunos inconvenientes. A continuación analizamos los inconvenientes que pueden experimentar los clientes:
- Limited selection: While merchandise programs might offer a variety of products, the selection might not always cater to individual tastes or needs. Customers might find themselves struggling to find something they truly desire or something that fits their lifestyle.
- Perceived value vs. actual value: The perceived value of merchandise can be subjective. An item a program highlights might not be as valuable to a customer as a discount on something they actually need. This can lead to a feeling of getting stuck with something they wouldn't have purchased otherwise.
- Redemption difficulty: Earning enough points or rewards to redeem for desirable items can take a long time and require significant spending. This can be frustrating for customers who don't see the reward within reach. Programs with high redemption thresholds can feel demotivating.
- Expiration dates and inactivity fees: Some programs have expiration dates for points or rewards, putting pressure on customers to redeem them before they lose value. Additionally, some programs might have inactivity fees that deduct points from accounts if customers don't engage for a certain period. This can feel unfair and discourage participation.
- Hidden costs and shipping fees: While the merchandise itself might be a reward, there could be hidden costs involved. Programs might charge additional fees for shipping or handling redeemed items, reducing the perceived value of the reward.
- Presión para gastar más de la cuenta: Los clientes pueden sentirse presionados a gastar más de lo normal para acumular suficientes puntos para un artículo deseado. Esto puede llevar a compras impulsivas y perjudicar potencialmente su presupuesto.
¿Cuáles son los mejores tipos de recompensas por mercancía?
Las mejores recompensas de mercancía para los clientes dependen de algunos factores, pero he aquí algunos ganadores generales:
- Branded merchandise: People who are loyal to your brand are likely to enjoy items that showcase their affinity. This could be anything from t-shirts and hats to water bottles and phone cases.
- Limited edition or exclusive items: Offering merchandise that's not available to the general public creates a sense of exclusivity and value for your loyalty program members. This could be a special product line, early access to new releases, or even personalized items.
- Eco-friendly or sustainable merchandise: Many consumers today are interested in supporting companies that align with their values. Offering rewards made from recycled materials or that give back to environmental causes can be a great way to attract and retain customers.
- Curated bundles or mystery boxes: This option can add an element of surprise and delight to your rewards program. Offer bundles of popular merchandise or create mystery boxes with a mix of goodies for customers to discover.
- Complementary merchandise: Think about products that complement what you already sell. For example, a clothing store could offer loyalty rewards for garment bags or travel accessories.
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