One of the biggest challenges that organizations face while conducting a market research survey is low participation rates. You might have followed all the best practices in the book, have a well-defined goal and clearly listed target audience – and still fail to elicit responses to your surveys.

So how do you maximize survey responses? And what’s the best way to create an incentive for respondents to take your survey, without creating biases that jeopardize your results?

The answer is simple – offer them incentives!

Survey panel incentives help increase response rates and get better ROI from your market research surveys. Xoxoday Plum’s refreshing global catalog comprises 20,000+ options that work best for rewarding and motivating survey respondents.

In this document, you will learn in detail about the various nuances of survey panel incentives, and how a solution like Xoxoday Plum can help you drive motivation amongst your panellist to increase response rates and gain better results.