Healthcare Provider improves doctor engagement

This UAE-based healthcare provider increased its doctor engagement with an extensive catalog of rewards and instant rewards.

Challenges

Aster DM faced several challenges in effectively motivating their doctors, whose services were crucial to their value offering. Their existing rewards program, which involved products and brand vouchers, had limitations that hindered its success.

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Limited Redemption Options: Aster DM Healthcare was rewarding their doctors with either products or brand vouchers. However, these rewards had limited redemption options, as brand vouchers could only be redeemed at a single brand.
Lack of Tracking and Visibility: The HR managers were unable to track the receipt, redemption, and effectiveness of these rewards, making it difficult to assess the efficiency of the rewards program.
Slow Delivery and Reach: There was a significant time lag between the rewarding and actual receipt of product rewards and brand vouchers, leading to a delayed gratification for the doctors.

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Challenges

‍

Limited Redemption Options: Aster DM Healthcare was rewarding their doctors with either products or brand vouchers. However, these rewards had limited redemption options, as brand vouchers could only be redeemed at a single brand.
Lack of Tracking and Visibility: The HR managers were unable to track the receipt, redemption, and effectiveness of these rewards, making it difficult to assess the efficiency of the rewards program.
Slow Delivery and Reach: There was a significant time lag between the rewarding and actual receipt of product rewards and brand vouchers, leading to a delayed gratification for the doctors.

About

Aster DM Healthcare

Aster DM Healthcare is a privately held Indian conglomerate health care provider founded in 1987. The healthcare provider is headquartered in Dubai, United Arab Emirates. They currently operate hospitals, diagnostic centers, medical centers and pharmacies in the Middle East, India and Philippines. Their network encompasses more than 19,000 employees and 2000+ doctors with JCI-accredited clinics and diagnostic centers. They are constantly seeking opportunities to set new yardsticks with advanced developments.

Industry:

Healthcare & Pharma

Region:

Middle East

Use case:

Channel Partner Incentive

Features used:

Reward Marketplace, Rewards Dashboard, Xoxo Points, Reporting

Challenges

‍

Limited Redemption Options: Aster DM Healthcare was rewarding their doctors with either products or brand vouchers. However, these rewards had limited redemption options, as brand vouchers could only be redeemed at a single brand.
Lack of Tracking and Visibility: The HR managers were unable to track the receipt, redemption, and effectiveness of these rewards, making it difficult to assess the efficiency of the rewards program.
Slow Delivery and Reach: There was a significant time lag between the rewarding and actual receipt of product rewards and brand vouchers, leading to a delayed gratification for the doctors.

Solution

To address the challenges, Aster implemented Xoxoday's platform, which provided comprehensive solutions to enhance the rewards experience for their doctors. It leveragred Xoxoday in the following ways -

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Extensive Redemption Options: The storefront provided a plethora of options for the doctors to choose from. With over 15,000 redemption options, including 5,000 experiences, 1,000 gift vouchers, and 10,000 perks across 70+ countries, the doctors had complete flexibility to select rewards that best suited their preferences.
Rewards Dashboard with Visibility: Admin dashboard offered end-to-end visibility for the HR managers. They could track how many points were rewarded, to whom they were rewarded, and how the doctors redeemed the rewards. Additionally, the redemption patterns provided insights into the efficiency of the rewards program.
Instant Rewards: Managers could instantly reward their doctors with a click of a button. The elaborate process of procurement, rewarding, and distribution was streamlined, as e-reward coupons could be sent directly to the recipients' email addresses. The gift vouchers had zero operational overheads, eliminating logistic charges and taxes.

By addressing these challenges Aster was able to provide a more engaging and efficient rewards experience for their doctors, fostering motivation and appreciation for their valuable services.

Healthcare Provider improves doctor engagement

Challenges

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