استخدمت شركة Freshworks Inc، وهي شركة برمجيات كخدمة مدرجة في بورصة ناسداك Xoxoday لأتمتة وتوزيع هدايا رقمية تزيد قيمتها عن 5000 دولار أمريكي في غضون بضع نقرات.

استخدمت شركة Freshworks Inc، وهي شركة برمجيات كخدمة مدرجة في بورصة ناسداك Xoxoday لأتمتة وتوزيع هدايا رقمية تزيد قيمتها عن 5000 دولار أمريكي في غضون بضع نقرات.

التحديات

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

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Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.

"المنصة ذاتية الخدمة، وسريعة الإعداد، وسهلة الاستخدام."

التحديات

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

‍

Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.

Freshworks used Xoxoday to automate and distribute digital gifts.

Freshworks has distributed 500+ reward vouchers so far to their recipients across multiple locations. With Xoxoday’s flexibility and robustness, Freshworks is also looking forward to utilising us for two other use cases in the future.

$5000+

Worth digital gifts Automated and distributed

500+

Gift Vouchers distributed

"المنصة ذاتية الخدمة، وسريعة الإعداد، وسهلة الاستخدام."

سانديب جون

رئيس قسم التسويق الميداني، جنوب شرق آسيا، فريش ووركس

$5000+

Worth digital gifts Automated and distributed

500+

Gift Vouchers distributed

نبذة عن

أعمال طازجة

Freshworks Inc. is a well-known SaaS platform that recently made it to the headlines for its debut on the NASDAQ Stock Exchange. With this, it became the first ever Indian SaaS business to list on the U.S. bourse.  

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تأسست Freshworks في عام 2010 ، وهي تعمل على إنشاء حلول برامج متطورة تجعل من السهل والسريع على الشركات إسعاد موظفيها وكذلك العملاء. البقاء وفيا لاسم علامتها التجارية ، فإنها تأخذ نهجا "جديدا" في تصميم وتوفير البرمجيات كخدمة وهذا ليس فقط بأسعار معقولة وسريعة لتنفيذ ولكن أيضا من السهل على المستخدمين النهائيين.

الصناعة:

تكنولوجيا المعلومات والاتصالات / البرمجيات كخدمة / الشركات الناشئة

المنطقة:

الهند

حالة الاستخدام:

ABM

الميزات المستخدمة:

Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, Custom Landing pages, Reward Marketplace

"المنصة ذاتية الخدمة، وسريعة الإعداد، وسهلة الاستخدام."

سانديب جون

رئيس قسم التسويق الميداني، جنوب شرق آسيا، فريش ووركس

التحديات

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

‍

Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.

حل

Freshworks implemented Xoxoday's robust rewards platform, leveraging Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, and it’s extensive global rewards catalogue of 21,000+ options across 75+ countries. These features helped Freshworks:

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Automate and send localized rewards to referrers, regardless of their location, through customized referral campaigns.
Incentivize ABM campaigns and drive engagement by creating personalized virtual meetings with prospects, increasing brand awareness and meeting bookings.
Increase event participation by sending digital gifts to speakers and participants across different geographies without dealing with multiple vendors.
Overcome currency conversion issues by automatically showing localized gift choices to end-users based on their location.
Configure and send a bundle of gift options to targeted locations with just a few clicks.

Xoxoday's gift engine, Zapier integration, and custom landing pages with creative CTAs helped Freshworks run effective marketing campaigns and capture leads effectively.

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النتائج

Freshworks sent over $5,000+ worth of brand vouchers through Xoxoday's platform.
Xoxoday's Zapier integration and tech blocks streamlined lead capturing and currency conversion.
Customized landing pages with CTAs redirected end-users to redeem localized brand vouchers instantly.

Xoxoday’s robust rewards platform met the multiple needs of Freshworks perfectly. They utilised our Zapier integration to set up custom workflows to reward their customers seamlessly and in less time.

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ما هي الخطوة التالية؟

Freshworks has distributed 500+ reward vouchers across multiple locations using Xoxoday's platform. Moving forward, they plan to:

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Set up virtual lunch experiences by sending attractive dining options to attendees.
Incentivize employees (Sales representatives & Account executives) and internal teams for driving event registrations.

استخدمت شركة Freshworks Inc، وهي شركة برمجيات كخدمة مدرجة في بورصة ناسداك Xoxoday لأتمتة وتوزيع هدايا رقمية تزيد قيمتها عن 5000 دولار أمريكي في غضون بضع نقرات.

التحديات

المزيد من دراسات الحالة

تستخدم شركة Samco، وسيط الأسهم المخفضة في الهند Xoxoday لدفع عجلة نمو برنامج الإحالة الخاص بها

Xoxoday تكامل Plum و SAP SuccessFactors - تحويل مشاركة الموظفين في Yarra Trams

قيادة المشاركة وكسب المراجعات والحفاظ على الريادة: Xoxoday قصة نجاح مع مراجعات بلوم و G2