Make every relationship rewarding
A unified rewards, incentives, loyalty and recognition platform that empowers employees, partners, and customers, globally.
Who are we
Xoxoday is a fast-growing B2B SaaS company that empowers businesses to engage, motivate, and retain employees, channel partners, and customers through rewards, incentives, and loyalty solutions.
Vision
To power the world’s most rewarding relationships, between businesses and the people they value.
Mission
To help organizations drive growth, trust, and performance by simplifying how they reward, engage, and build loyalty, across customers, employees, and partners.
Our Values
Human first
We put people at the center, customers, employees, and partners. We build technology that serves humans first.
Customer is our compass
We design with the end user in mind. Listening deeply helps us solve real problems and create value.
Think big, act bold
We challenge limits with curiosity and a growth mindset. We think ambitiously, act decisively, and drive impact.
Be open. Stay humble
We communicate honestly and listen with empathy. We value feedback and learn continuously from every experience.
Craft with care
We sweat the details, from code to content. Quality and pride guide everything we create.
Own it, end to end
We take ownership, not just of tasks, but of outcomes. We act with intent, urgency & accountability.
Our Journey
A decade of building, learning, and scaling. Each milestone shaped who we are today.
Foundation
2012: The Beginning
Founded as Giftxoxo by Sumit and Manoj. Kushal and Abhishek joined as co-founders, with our first office in Bangalore.
2013: Early Momentum
Secured seed funding from Kshatriya Ventures. Expanded teams across Mumbai and Delhi.
Growth
2016: Strategic Backing
Raised strategic investment from Mahindra Holidays. Strengthened our market presence and enterprise focus.
2017: Rebranding
Rebranded as Xoxoday. Reaffirmed our belief in making every day rewarding.
Expansion
2018: Platform Expansion
Launched Empuls, our employee engagement platform. Abhimanyu joined as a co-founder.
2020: Global Scale
Introduced sales incentives solution. Expanded operations to Dubai, Singapore, and the USA.
Acceleration
2022: Accelerated Growth
Secured growth capital from Apis Partners. Expanded our portfolio with Loyalife and Loopr.
2024: Unified Intelligence
Unified rewards, loyalty, payouts, and incentives into one AI-powered suite. Enabled seamless engagement across every touchpoint.
Scale
2025: Series C
Raised Series C funding. Entered the next phase of global scale and innovation.
Our Platforms
Rewards Infrastructure
A global rewards and payouts infrastructure enabling organizations to deliver meaningful incentives at scale across 175+ countries.
Employee Engagement
Empuls helps organizations engage, recognize, and listen to their people strengthening culture through rewards, feedback, and communication at scale.
Customer Loyalty
A customer loyalty and referrals platform that enables businesses to design, manage, and scale meaningful programs that drive long-term engagement.
The Story Behind Our Names
Xoxoday
Inspired by the universal expression of affection - XOXO - Xoxoday represents the joy of giving and receiving. The word “day” reflects moments worth celebrating, turning everyday achievements into experiences filled with delight.
Plum
A plum is rare, sweet, and deeply satisfying, just like the rewards it represents. Plum embodies the idea of offering something valuable and delightful, making every reward feel special and worth remembering.
Empuls
Formed from “Employee” and “Pulse,” Empuls reflects the heartbeat of an organization. It focuses on understanding sentiment, strengthening culture, and keeping employees engaged, recognized, and connected.
Loyalife
A blend of “Loyalty” and “Life,” Loyalife makes loyalty a living part of the customer journey. It goes beyond points and transactions, focusing on meaningful relationships that deepen trust and grow stronger over time.
The People Behind Xoxoday
Global Presence
Join us in helping world’s best brands reach their growth potential.
Bangalore
AKR Infinity, 2nd Floor, Plot Sy. no. 113, Krishna Reddy Industrial Area, 7th Mile Hosur Road, Bengaluru, Karnataka, India - 560068
San Francisco
303 Twin Dolphin Drive FL 600 #80, Redwood CityCalifornia 94065 United States of America
New York
12 East 49th Street New York 10017United States of America
Dubai
Unit #1410, Platinum Tower,Cluster 1, Jumeirah Lake Towers, Dubai, United Arab Emirartes
Doha
Workinton, 7th Floor, Al Gassar Tower #27, Fasht Lahadid #920,Onazia #63,Doha (QFC #00977), Qatar
Singapore
109, North Bridge Road, #05-12, Singapore 179097
London
Tricor Suite 4th Floor, 50 Mark Lane, London EC3R 7QR United Kingdom
Jakarta
Sopo Del Tower B - 22nd Floor JI, Mega Juningan Barat III Lot 10, #1-6 Kiningan Timur, SetiabudiJakarta Selatan 12950, Indonesia
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